Strategic marketing channel management

Bowersox, Donald J Cooper, M Bixby

Strategic marketing channel management - New Delhi Tata McGraw-Hill 2008 - xix,488p.

9780070586697

658.87 / BO-S

O.P. Jindal Global University, Sonepat-Narela Road, Sonepat, Haryana (India) - 131001

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