Political marketing : principles and applications /
Lees-Marshment, Jennifer
Political marketing : principles and applications / Jennifer Lees-Marshment - London ; New York : Routledge, 2012
Includes bibliographical references and index.
9780415431293 pbk
Campaign management.
Political campaigns.
Marketing--Political aspects.
Political marketing : principles and applications / Jennifer Lees-Marshment - London ; New York : Routledge, 2012
Includes bibliographical references and index.
9780415431293 pbk
Campaign management.
Political campaigns.
Marketing--Political aspects.