Qualitative research methods collecting evidence, crafting analysis, communicating impact

Tracy, Sarah J

Qualitative research methods collecting evidence, crafting analysis, communicating impact - Chichester Wiley-Blackwell 2013 - xvii,350p.

Includes bibliographical references and index.

"Qualitative Research Methods is a comprehensive, all-inclusive resource for the theory and practice of qualitative/ethnographic research methodology. Serves as a "how-to" guide for qualitative/ethnographic research, detailing how to design a project, conduct interviews and focus groups, interpret and analyze data, and represent it in a compelling manner Demonstrates how qualitative data can be systematically utilized to address pressing personal, organizational, and social problems Written in an engaging style, with in-depth examples from the author's own practice Comprehensive companion website includes sample syllabi, lesson plans, a list of helpful website links, test bank and exam review materials, and exercises and worksheets, available upon publication at www.wiley.com/go/tracy "-- "Qualitative Research Methods is a comprehensive, all-inclusive resource for the theory and practice of qualitative/ethnographic research methodology"--

9781405192026


Social sciences--Research--Methodology.
LANGUAGE ARTS & DISCIPLINES / Communication Studies.

001.42 / TR-Q

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