Management information systems : managing the digital firm /
Laudon, Kenneth C.,
Management information systems : managing the digital firm / Kenneth C. Laudon, Jane P. Laudon and Sahil Raj, - 17th ed. - Noida : Pearson, 2022.
"Managing Information Systems by Kenneth C. Laudon and Jane P. Laudon is now in its seventeenth edition, crisp with the latest updates and new business case studies.Since the last edition in 2019, a lot has changed in the way data is managed and processed as industries grow and technology changes impact the course of MIS. The book captures concepts like virtual workplace, cloud computing, Big Data and the Internet of Things, Artificial Intelligence, and many more that have emerged and evolved. Discussion on the impacts of the COVID-19 pandemic on business uses of information systems is a key highlight. This edition includes case studies of companies, like WhatsApp and Facebook, Walmart, Indian Premier League, Google, Amazon, and many more, in the Indian context. The text is reader-friendly with a feature-rich layout to ensure maximum engagement and understanding. This book is useful for students as well as managers in organizations seeking guidance in implementing or improving effectiveness and efficiency through MIS."--
9789356060876 pbk.
Management information systems.
Management information systems--Study and teaching.
Management information systems : managing the digital firm / Kenneth C. Laudon, Jane P. Laudon and Sahil Raj, - 17th ed. - Noida : Pearson, 2022.
"Managing Information Systems by Kenneth C. Laudon and Jane P. Laudon is now in its seventeenth edition, crisp with the latest updates and new business case studies.Since the last edition in 2019, a lot has changed in the way data is managed and processed as industries grow and technology changes impact the course of MIS. The book captures concepts like virtual workplace, cloud computing, Big Data and the Internet of Things, Artificial Intelligence, and many more that have emerged and evolved. Discussion on the impacts of the COVID-19 pandemic on business uses of information systems is a key highlight. This edition includes case studies of companies, like WhatsApp and Facebook, Walmart, Indian Premier League, Google, Amazon, and many more, in the Indian context. The text is reader-friendly with a feature-rich layout to ensure maximum engagement and understanding. This book is useful for students as well as managers in organizations seeking guidance in implementing or improving effectiveness and efficiency through MIS."--
9789356060876 pbk.
Management information systems.
Management information systems--Study and teaching.