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Listening to the voice of the market how to increase market share and satisfy current customers

Reidenbach, R. Eric

Listening to the voice of the market how to increase market share and satisfy current customers - Boca Raton CRC Press 2010 - xi,193p. ill. ; 25 cm.

"A Productivity Press book."

Includes bibliographical references and index.

ISBN: 9781420093308

LCCN: 2009035153

Subjects--Topical Terms:
Marketing research.
Consumer satisfaction.

LC Class. No.: HF5415.2 / .R345 2010

Dewey Class. No.: 658.83 / RE-L

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