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Comprehensive fundraising campaigns : new directions for colleges and universities /

Worth, Michael J.,

Comprehensive fundraising campaigns : new directions for colleges and universities / Michael J. Worth. - Maryland : Rowman & Littlefield, 2022.

"This book provides a review of comprehensive campaigns in higher education and their role in institutional strategy and growth."--

ISBN: 9781475862133 pbk.

Subjects--Topical Terms:
Strategic planning
Educational fund raising
Benefactors--Charitable contributions

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