Fundraising and institutional advancement : theory, practice, and new paradigms /
Drezner, Noah D.,
Fundraising and institutional advancement : theory, practice, and new paradigms / Noah D. Drezner and Frances Huehls. - Oxon : Routledge, 2015.
"In this timely textbook, authors Drezner and Huehls take the interdisciplinary, complex nature of the study of philanthropy and fundraising and apply it to the field of higher education. Covering issues of increasing importance to institutions―including donor cultivation, growth of fundraising at community colleges and minority institutions, engagement of young alumni, volunteerism, and the competing roles of stakeholders―this book helps readers apply theory to the practice of advancement in post-secondary education. This textbook bridges research, theory, and practice to help higher education administrators and institutions effectively negotiate the fundraising terrain and advance their institution."--
9780415517348 pbk.
Educational fund raising
College benefactors
Universities and colleges--Public relations
Universities and colleges--Finance
Fundraising and institutional advancement : theory, practice, and new paradigms / Noah D. Drezner and Frances Huehls. - Oxon : Routledge, 2015.
"In this timely textbook, authors Drezner and Huehls take the interdisciplinary, complex nature of the study of philanthropy and fundraising and apply it to the field of higher education. Covering issues of increasing importance to institutions―including donor cultivation, growth of fundraising at community colleges and minority institutions, engagement of young alumni, volunteerism, and the competing roles of stakeholders―this book helps readers apply theory to the practice of advancement in post-secondary education. This textbook bridges research, theory, and practice to help higher education administrators and institutions effectively negotiate the fundraising terrain and advance their institution."--
9780415517348 pbk.
Educational fund raising
College benefactors
Universities and colleges--Public relations
Universities and colleges--Finance