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Kreiss, Daniel

Taking our country back the crafting of networked politics from Howard Dean to Barack Obama - New York Oxford University Press 2012 - xiv, 230 p. ill. 25 cm. - Oxford studies in digital politics .

Includes bibliographical references (p. 217-222) and index.

Innovation, infrastructure, and organization in new media campaigning -- Crafting networked politics -- Dean's demise and taking on Bush -- Wiring the party -- Organizing the Obama Campaign -- Mobilizing for victory -- Conclusion: new media campaigning from Dean to Obama.

ISBN: 9780199936786

LCCN: 2011048012

Subjects--Topical Terms:
Internet in political campaigns--History.--United States
Campaign management--Technological innovations--History.--United States
Political campaigns--Technological innovations--History.--United States
Political participation--Technological innovations--History.--United States
Presidents--Election--Technological innovations.--United States--2004
Presidents--Election--Technological innovations.--United States--2008
Political consultants--History--United States--21st century.
Internet--Political aspects--United States.
Digital media--Political aspects--United States.

Dewey Class. No.: 324.70973 / KR-T