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Customer relationship management concepts and technologies

Buttle, Francis

Customer relationship management concepts and technologies - 4th - London Routledge 2019 - xxiii, 444 p. illustrations 25 cm

Revised edition of the authors' Customer relationship management, 2015.

Includes bibliographical references and index.

ISBN: 9780367376253

LCCN: 2018053860

Subjects--Topical Terms:
Customer relations--Management.

Dewey Class. No.: 658.812 / BU-C

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