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Future radio programming strategies cultivating listnership in the digital age

MacFarland, David T

Future radio programming strategies cultivating listnership in the digital age - 2nd - London Routledge 1997 - xii, 273 p. ill. 24 cm

Rev. ed. of: Contemporary radio programming strategies. 1990.

Includes bibliographical references (p. 251-259) and index.

ISBN: 9780805821062

LCCN: 97007737

Subjects--Topical Terms:
Radio programs--Planning.

Dewey Class. No.: 384.54420973 / MA-F

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