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Services marketing a European perspective

Wirtz, Jochen Lovelock, Christopher

Services marketing a European perspective - London Prentice Hall Europe 2018 - xiv,718p. ill (some col.), maps, plans ; 25cm.

Includes index.

ISBN: 9789332587687

Nat. Bib. No.: b98W2794

Subjects--Topical Terms:
Service industries--Marketing.--Europe
Service industries--Marketing--Europe--Case studies.
Customer relations.

Dewey Class. No.: 658.802 / WI-S

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