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Marketing for hospitality and tourism

Kotler, Philip Bowen, John T Makens, James

Marketing for hospitality and tourism - 7th - Noida Pearson 2018 - 680p. illustrations ; 28 cm.

Previous edition: 2013.

Includes bibliographical references and index.

ISBN: 9789332586260

Subjects--Topical Terms:
Hospitality industry--Marketing.
Tourism--Marketing.
Hospitality industry--Marketing.
Tourism--Marketing.

LC Class. No.: G155.A1.K81.7

Dewey Class. No.: 647.940688 / KO-M

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