Media and communication research methods an introduction to qualitative and quantitative approaches
Berger, Arthur Asa
Media and communication research methods an introduction to qualitative and quantitative approaches - 4th - New Delhi Sage 2016 - xvii, 417 p. illustrations 23 cm
Revised edition of the author's Media and communication research methods, 2014.
Includes bibliographical references (pages 401-408) and indexes.
Preface to the fourth edition -- Acknowledgments -- Introduction -- Getting started -- What is research? -- The research process -- Methods of textual analysis -- Semiotic analysis -- Rhetorical analysis -- Ideological criticism -- Psychoanalytic criticism -- Discourse analysis -- Qualitative research methods -- Interviews -- Historical analysis -- Ethnomethodological research -- Participant observation -- Quantitative research methods -- Content analysis -- Surveys -- Experiments -- A primer on descriptive statistics -- Putting it all together -- Nineteen common thinking errors -- Writing research reports -- Glossary.
9781483377568
2015028126
Mass media--Research--Methodology.
Communication--Research--Methodology.
P91.3 / .B385 2016
302.230721 / BE-M
Media and communication research methods an introduction to qualitative and quantitative approaches - 4th - New Delhi Sage 2016 - xvii, 417 p. illustrations 23 cm
Revised edition of the author's Media and communication research methods, 2014.
Includes bibliographical references (pages 401-408) and indexes.
Preface to the fourth edition -- Acknowledgments -- Introduction -- Getting started -- What is research? -- The research process -- Methods of textual analysis -- Semiotic analysis -- Rhetorical analysis -- Ideological criticism -- Psychoanalytic criticism -- Discourse analysis -- Qualitative research methods -- Interviews -- Historical analysis -- Ethnomethodological research -- Participant observation -- Quantitative research methods -- Content analysis -- Surveys -- Experiments -- A primer on descriptive statistics -- Putting it all together -- Nineteen common thinking errors -- Writing research reports -- Glossary.
9781483377568
2015028126
Mass media--Research--Methodology.
Communication--Research--Methodology.
P91.3 / .B385 2016
302.230721 / BE-M