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Ad critique how to deconstruct ads in order to build better advertising

Tag, Nancy R

Ad critique how to deconstruct ads in order to build better advertising - New Delhi Sage 2012 - xiv, 199 p. ill. 24 cm

ISBN: 9781412980531

LCCN: 2011032015

Subjects--Topical Terms:
Advertising.
Advertising--Evaluation.
Criticism.

LC Class. No.: HF5823 / .T155 2012

Dewey Class. No.: 659.1 / TA-A

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