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Financial services marketing an international guide to principles and practice

Ennew, Christine

Financial services marketing an international guide to principles and practice - 2nd - London Routledge 2013 - xxii, 495 p. illustrations 25 cm

Includes bibliographical references (pages 478-486) and index.

ISBN: 9780415521680

LCCN: 2012042760

Subjects--Topical Terms:
Financial services industry--Marketing.

LC Class. No.: HG173 / .E56 2013

Dewey Class. No.: 332.10688 / EN-F

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