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B2B marketing strategy differentiate, develop and deliver lasting customer engagement

Taylor, Heidi

B2B marketing strategy differentiate, develop and deliver lasting customer engagement - London Kogan Page 2018 - xi,200p.

Includes index.

ISBN: 9780749481063

LCCN: 2017026095

Subjects--Topical Terms:
Industrial marketing.

LC Class. No.: HF5415.1263 / .T39 2017

Dewey Class. No.: 658.804 / TA-B

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