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International marketing

Cateora, Philip R

International marketing - 16th - New Delhi McGraw Hill 2013 - xxxiii, 638 p. col. ill 29 cm

Includes indexes.

ISBN: 9789387432321

LCCN: 2012020780

Subjects--Topical Terms:
Export marketing.
International business enterprises.

LC Class. No.: HF1416 / .C375 2013

Dewey Class. No.: 658.84 / CA-I

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