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Handbook of social media management value chain and business models in changing media markets

Handbook of social media management value chain and business models in changing media markets - New York Springer 2013 - ix,880p.

ISBN: 9783642288968

LCCN: 2013933243

Subjects--Topical Terms:
Mass media and business
Media literacy
Public relations--Management
Social media
Mass media

Dewey Class. No.: 659.2 / HA-

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