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American television industry

Curtin, Michael Shattuc, Jane

American television industry - New York Palgrave Macmillan 2009 - 202 p. 24 cm. - International screen industries .

Includes bibliographical references (p. [185]-192) and index.

Introduction -- Key Players -- Audiences and Advertising -- Television Programming -- Making TV on the Broadcast Networks -- Branded Cable Networks -- The New Economies of TV Information -- Conclusion.

ISBN: 9781844573370

LCCN: 2009046585

Subjects--Topical Terms:
Television broadcasting--United States.
Television broadcasting--Technological innovations.

LC Class. No.: PN1992.3.U5 / C87 2009

Dewey Class. No.: 384.550973 / CU-A

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