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Introduction to media literacy

Potter, W James

Introduction to media literacy Media literacy - New Delhi Sage 2016

Includes bibliographical references (pages 255-261) and index.

Why increase media literacy? -- How to think about media literacy -- Mass media industries: historical perspective -- Mass media industries: the economic game -- Mass media audience: industry perspective -- Mass media audience: individual perspective -- Mass media content -- Mass media effects -- Springboard.

ISBN: 9781483379586

LCCN: 2016297235

Subjects--Topical Terms:
Media literacy.
Media literacy.

LC Class. No.: P96.M4 / P677 2016

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