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Principles of direct and database marketing

Tapp, Alan

Principles of direct and database marketing a digital orientation - 4th - New Delhi Pearson 2012

Includes bibliographical references and index.

ISBN: 9788131764411

LCCN: 2004051223

Subjects--Topical Terms:
Direct marketing.
Database marketing.

LC Class. No.: HF5415.126 / .T35 2005

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