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Integrated advertising, promotion, and marketing communications

Clow, Kenneth E Baack, Donald

Integrated advertising, promotion, and marketing communications - 6th - New Delhi Pearson 2014

Includes bibliographical references (pages 438-451) and indexes.

ISBN: 9789332518377

LCCN: 2012049569

Subjects--Topical Terms:
Communication in marketing.
Advertising.

LC Class. No.: HF5415.123 / .C58 2014

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