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Market-based management strategies for growing customer value and profitability

Best, Roger J

Market-based management strategies for growing customer value and profitability - 6th - New Delhi Pearson 2015

Includes bibliographical references and index.

ISBN: 9789332549678

LCCN: 2011037795

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .B46 2013

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