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Aaker on branding 20 principles that drive success

Aaker, David A

Aaker on branding 20 principles that drive success - Los Angels Sage 2015

Includes bibliographical references and index.

ISBN: 9789351503903

LCCN: 2015022117

Subjects--Topical Terms:
Brand name products--Management.
Branding (Marketing)

LC Class. No.: HD69.B7 / A214 2015

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