Global business management a cross cultural perspective

Adekola, Abel Sergi, Bruno S

Global business management a cross cultural perspective - England Ashgate 2007 - 310p. ill. ; 24 cm. - Innovative business textbooks .

Includes bibliographical references (p. [281-295) and index.

International management and cross-cultural perspectives -- Changes and growth in the international marketplace -- An introduction to multinational enterprises -- The impact of economics and the international monetary framework on international management -- The impact of domestic politics on international business -- Information technology and its impact on international management -- International service management -- Culture defined -- Impact of culture on international management -- Cross-cultural training and expatriate assignments -- Toward new international business conditions and opportunities -- App. : international metaphors.

9780754671121

2007002939

GBA720644 bnb

013694510 Uk


International trade--Cross-cultural studies.
International business enterprises--Cross-cultural studies.
International business enterprises--Management.
Globalization.
Multiculturalism.

HF1379 / .A34 2007

658.049 / AD-G

O.P. Jindal Global University, Sonepat-Narela Road, Sonepat, Haryana (India) - 131001

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