Consumer behaviour analysis critical perspectives on business and management

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Material type: Text

TextSeries: Critical perspectives on business and managementPublication details: London Routledge 2002Description: in 3V V1 xxii,384p. V2 vi,492p. V3 vii,504p. ill. ; 24 cmISBN:

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Contents:

v. 1. The behavioural basis of consumer choice -- v. 2. The behavioural economics of consumption -- v. 3. Marketing, a behavioural perspective.

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Print	OPJGU Sonepat- Campus	Reference Books	Central Library	658.8342 CO- (Browse shelf(Opens below))	Not For Loan	109294
Print	OPJGU Sonepat- Campus	General Books	Main Library	658.8342 CO- V2 (Browse shelf(Opens below))	Not For Loan	109295
Print	OPJGU Sonepat- Campus	General Books	Main Library	658.8342 CO- V3 (Browse shelf(Opens below))	Not For Loan	109296

Includes bibliographical references and index.

v. 1. The behavioural basis of consumer choice -- v. 2. The behavioural economics of consumption -- v. 3. Marketing, a behavioural perspective.

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