Advertising and promotion : an integrated marketing communications perspective / George Belch & Michael Belch, Both of San Diego State University.

By:

Belch, George E [author]

Contributor(s):

Belch, Michael A [author.]

Material type: Text

TextLanguage: English Publication details: Chennai : McGraw-Hill Education (India), 2013.Edition: 5thISBN:

9781259026850

Subject(s):

Additional physical formats: Print version:: Advertising and promotionSummary: "THE CHANGING WORLD OF ADVERTISING AND PROMOTION Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, market political candidates, and deal with societal problems such as alcohol and drug abuse. Consumers are finding it increasingly difficult to avoid the efforts of marketers, who are constantly searching for new ways to communicate with them"--

Item type:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Notes	Date due	Barcode
Print	OPJGU Sonepat- Campus	General Books	Main Library	659.1 BL-A (Browse shelf(Opens below))	Available	Gifted		026780

Includes index.

"THE CHANGING WORLD OF ADVERTISING AND PROMOTION Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, market political candidates, and deal with societal problems such as alcohol and drug abuse. Consumers are finding it increasingly difficult to avoid the efforts of marketers, who are constantly searching for new ways to communicate with them"--

Ages 18+ McGraw-Hill Education

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