International business / by Shad Morris, James Oldroyd; Indian adaption by Ram Singh.
Material type:
TextLanguage: English Publication details: New Delhi : Wiley, 2022.Edition: 2nd ed. (Indian ed.)ISBN: - 9789354249334
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"This book on International Business focuses on issues of globalization demonstrating how it has helped nations and societies to transform their political and economic systems as well as how nations can further reorient their systems to specific national, industrial, and societal needs. It further demonstrates how companies can enter international markets, manage the marketing, financial, HR, and supply-chain operations of a business enterprise in diverse global markets, and expand and diversify in vast global markets with right business strategies for wealth maximization as well as ensuring sustainability."--
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