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Mass media research an introduction

By: Material type: TextTextSeries: Wadsworth series in mass communication and journalismPublication details: Andover Cengage Learning 2014Edition: 10thISBN:
  • 9788131526286
Subject(s): LOC classification:
  • P91.3 .W47 2014
Contents:
Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations.
Item type: Print
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Item type Home library Collection Call number Status Date due Barcode
Print Print OPJGU Sonepat- Campus Main Library General Books 302.23072 WI-M (Browse shelf(Opens below)) Available 138645

Includes bibliographical references and index.

Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations.

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