New European law of unfair commercial practices and competition law

Includes bibliographical references (p. [643]-695) and index.

Negative integration in the field of "fair trading" and "consumer protection" -- Positive integration in the field of "consumer protection" and "fair trading" -- Pre-contractural information requirements -- European and national unfair trade law reform -- Legal basis and harmonisation technique -- Scope of application -- Unfair commercial practices -- Misleading B2C actions and B2B advertising and unlawful comparative advertising -- Misleading B2C omissions -- Aggressive B2C commercial practices -- Blacklisted B2C commercial practices -- Enforcement of legal redress -- European and national competition law reform -- An interpretation of the relationship between competition law and unfair trade law.