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Cross-cultural model of voter behavior

By: Material type: TextTextPublication details: New York Haworth Press 2007Description: viii,282p. ill. ; 22 cmSubject(s): DDC classification:
  • 324.9 22 CW-C
LOC classification:
  • JF1001 .C83 2008
Online resources:
Contents:
Introduction -- Politics in an age of manufactured images -- Political cognition -- Political marketing -- Traditional models of voter behavior -- A model of voter's choice behavior : a Newman and Sheth approach -- Predictive models of voter behavior : a reinterpretation of Newman's approach -- Constructive mind : political marketing, freedom, and democracy.
Item type: Print
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Print Print OPJGU Sonepat- Campus Main Library General Books 324.9 CW-C (Browse shelf(Opens below)) Available 001376

Includes bibliographical references (p. 219-232) and index.

Introduction -- Politics in an age of manufactured images -- Political cognition -- Political marketing -- Traditional models of voter behavior -- A model of voter's choice behavior : a Newman and Sheth approach -- Predictive models of voter behavior : a reinterpretation of Newman's approach -- Constructive mind : political marketing, freedom, and democracy.

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