Global advertising, attitudes and audiences
Material type:
- 9780415875974
- 659 22 WI-G

Item type | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | |
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OPJGU Sonepat- Campus | General Books | Main Library | 659 WI-G (Browse shelf(Opens below)) | Available | 117278 |
Includes bibliographical references and index.
Audiences articulating advertising -- Beyond attitudes : to the audience itself! Understanding consumers : interpretive inductivism -- Interpreting place branding : absorbing or alienating? -- From productive consumer to reflective citizen : a reception study of advertising academia online -- Cellphone connections : audiences activating Agora -- Mall-eable media marketing : "give reality the slip?" -- Banks, blogging and reflexive branding.
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