Big business, big responsibilities from villains to visionaries : how companies are tackling the world`s greatest challenges
Material type:
TextPublication details: New York Palgrave Macmillan 2010Description: viii,184p. 24 cmISBN: - 9780230243958
- 658.408 22 WA-B
- HD60 .W35 2010
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| Item type | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | |
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OPJGU Sonepat- Campus | General Books | Main Library | 658.408 WA-B (Browse shelf(Opens below)) | Available | 116850 |
Includes bibliographical references (p. 172-177) and index.
The scale of the challenge for change -- Changing course: how big business began to lead -- The new collaboration zone -- Beware the power of the naysayers -- Looking beyond the label -- New responsibilities in the networked age -- Innovation, regulation and complexity -- Who is driving change? -- The government of big business -- Everyday champions -- Conclusion: the view from here : a vision for successful companies in a sustainable world.
Leading business are often now the visionaries: leaders in the fight against climate change, protectors of human rights and supporters of international development. This book shares the inside track on why some of the world's best known brands are doing this not as philanthropy but as a core part of business strategy: protecting the environmental systems they depend on, building consumer trust and creating new markets to ensure long term success.--[book cover]
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